Venture Diagnosis
Find out whether it's worth building, for whom, and the smallest version that proves it, before you pay for the build. You get a written verdict: build, test first, or stop.
You're about to spend real money on a guess.
You have an idea, a prototype or a product that has stalled. The numbers are flat and you can't tell whether the problem is the product, the positioning or the market.
Building got cheap. Knowing what to build didn't. Most products fail because nobody decided what they were for, and a Venture Diagnosis is where that decision gets made, on evidence.
A verdict you can act on, in writing.
A current-state map
What exists, what's been tried, and what was learned.
A Stuck-to-Scale stage diagnosis
Which stage you're actually at, not the one you think you're at, with the evidence behind it.
An assumption inventory
The assumptions the venture rests on, and the three that sink it if they're wrong.
A scope recommendation
Build first, later, cut, don't build.
A clear verdict
Build, test first, or stop, with the reasoning.
A fixed-scope quote
For the build, if the verdict is build.
Map, diagnose, decide.
Fixed fee, credited against the build.
Fixed fee, set after scoping, in writing before work starts. If you go ahead with the build, the Venture Diagnosis fee is credited against it.
The free first step is a call, to check the fit before anyone spends anything.
Access, and someone who can decide.
Access to what exists
The product or prototype, any data, and what you've already tried.
A decision-maker in the working sessions
We force decisions in the room, not in a follow-up email.
Honesty about what hasn't worked
That's usually where the answer is.
Not a sales pitch for a build.
Not this: A sales pitch for a build.
Instead: A written verdict: build, test first, or stop, with the reasoning.
Not this: A guaranteed yes.
Instead: Sometimes the answer is "don't build it." That answer is part of what you're paying for.
A diagnosis that stops a bad build is worth more than a build that ships.
How do I know if I'm ready?
You have a real problem or a working prototype, a budget set aside for it, and you can make decisions in days. If you're not sure the idea is worth building, that's exactly what a Venture Diagnosis is for, and the honest answer is sometimes "not yet."
How much does it cost?
Every engagement is a fixed fee, set after scoping, and you'll have the full number in writing before anything starts. If you go ahead with the build, the Venture Diagnosis fee is credited against it.
What if the idea is wrong?
Sometimes the honest outcome is that the thing shouldn't be built. We'll say so, with reasoning, and you keep everything that got us there.
We have a partial build, or a prototype made with AI tools. Does that change anything?
Usually it helps. We assess what exists before committing to extend it. Sometimes the right call is to build on it; sometimes the architecture blocks where you're trying to go, and restarting is cheaper. We'll tell you which, with the reasoning, and you decide.
Tell us what you're trying to decide.
Three short steps. We reply the same business day with what happens next.
Thanks. We have it.
We reply the same business day with what happens next. Nothing you shared is published or passed on.