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Lab · Try it · For established businesses

Asset Mapper

What could your business build that a startup can't? Tick what it already holds. The map combines those assets into advantages, points each one at a venture direction, and ends every direction on a first test with its stop line. Nothing you tick here leaves your browser.

What your business holds

Asset Mapper runs in your browser and needs JavaScript. The method behind it is on the Asset-to-Venture Map page.

Assets · CustomersCustomers who trust you
Assets · DataData you collect
Assets · DistributionDistribution you control
Assets · SuppliersSupplier relationships
Assets · TrustTrust in your market
Check · DataCould a new venture legally use your data?
Check · CustomersWould the main business let the venture contact its customers?

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