Resources
What we know about building, designing and launching AI-native products, written down.
Start with the situation you're in.
Put the idea through six questions before anyone designs anything, and write down what would make you stop.
Give every idea a verdict before any code: build first, later, cut, or don't build. The first release is what survives.
Start from what your business already holds, and build the venture only those assets make possible.
Launch the moment a feature matters, not the feature, and do it every month without a crunch.
Build logs, teardowns and method.
What we've decided, built and got wrong, with the source of every claim named.
Ideate: how we find out whether a problem is real before anything gets built
Define: how we decide exactly what to build, for whom, and what to leave out
Build: how we turn an agreed scope into a product that works for real users
The thinking behind every service.
Each framework answers one question a team gets stuck on. They're the methods we run in engagements and on our own ventures, written down so you can check how we think before you book a call.
The Foundation Matrix
Which cell is the real problem?
DefineKill Criteria
What result would make us stop, decided before we start?
Define to BuildThe Scope Cut
What goes in the first release?
BuildThe Remove-the-AI Test
Does this need a model, or would rules do?
Build to MarketGraduated Launch
How do we release without breaking trust?
Define to GrowBrand OS Layers
What makes a brand hold together as it grows?
Market to GrowMachine Legibility
How do AI tools read and describe us?
Everything published so far
A category appears here once it has something worth reading in it.
Templates
The documents we use, free to download: a scope template, a kill criteria worksheet, a launch checklist and a white-label brief.
All templatesFramework Library
Our methods, placed on the Stuck-to-Scale stages, each with a worked example.
FrameworksCompare
A studio beside a dev shop, an in-house team, freelancers and AI coding tools, honestly.
All comparisonsLab
Tools that run our methods on a problem, so you can try the judgement before you talk to us.
All toolsThe Graylemon Journal, by email
Build logs, teardowns and method, by email, with every past issue in public.
Subscribe