Partners Running an agency? Partner with us
The Graylemon Journal Build logs, teardowns and method, by email. Subscribe All resources
Follow the studio LinkedIn Instagram
Partner with usBook a call (opens in a new tab)
Service 02 · Launching a product

AI Product Build

We decide what to build with you, then design, build and launch it. Fixed scope, fixed end date, and your code in your repository from day one.

Video · 21:9
A product build, from scope to launchComing soon
Your situation

Something real to build, and one chance to build it right.

You're a funded founder or a domain operator with a product to launch. Or your team has a prototype, often made with AI coding tools, that won't survive real users.

Strategy, UX, build and launch come from one team, so the decision about what to build and the build itself never drift apart. That includes turning an AI-built prototype into a production product.

What you get

A product that works on real data, and the reasoning behind it.

AI Product Build · what you receive7 deliverables
  1. A success metric

    Defined before any architecture.

  2. The model-versus-rules decision

    Which parts need a model, and which work better as rules.

  3. A working prototype on real data

    With an evaluation set and a go or no-go recommendation.

  4. The production application

    To the agreed scope: backend, data layer, retrieval, agent orchestration, integrations, front end, auth and admin tooling.

  5. Testing that includes the model

    Regression suites before every deploy, and adversarial tests for prompt injection and data exfiltration.

  6. A graduated launch

    With tracing, cost and quality dashboards, and launch assets.

  7. Documentation and a handover

    With the reasoning behind each choice written down.

How it runs

Seven stages, each with a gate.

Nothing moves to the next stage until the gate is met. A failed prototype is a cheap discovery, not a failed engagement.

  1. 01 · Discovery

    Decide what success means

    • Business objective and success metric
    • Workflow and user map, with the intervention point named
    • Data readiness, and a constraints register
    GateThe success metric is agreed before any architecture.
  2. 02 · Architecture and design

    Model or rules

    • System context, data topology, API contracts
    • Agent design, escalation and human-in-the-loop paths
    • Evaluation design, and the screens people actually use
    GateRemove the AI. If a simpler product still delivers most of the value, we say so.
  3. 03 · Prototype and validation

    Prove it on real data

    • A working prototype on real data
    • An evaluation set sized to the problem
    GateGo or no-go, measured against the stage 01 metric.
  4. 04 · Build

    The production application

    • Backend, data, retrieval, orchestration, integrations
    • Front end, auth, permissions, admin tooling
    GateBuilt to the agreed scope. Changes are priced, never silently absorbed.
  5. 05 · Testing and assurance

    Test the model too

    • Functional and integration tests
    • Model regression suites, adversarial testing
    • Latency and cost-per-request benchmarks
    GateThe evaluation suite passes before every deploy.
  6. 06 · Launch

    Release in steps

    • Internal, then beta, then soft launch, then live
    • CI/CD, tracing, cost and quality dashboards
    GateFailures surface before they reach everyone.
  7. 07 · Documentation and handover

    You can run it without us

    • Architecture, runbooks, model and prompt documentation
    • Documentation machines can read as well as people
    GateA handover session, with the reasoning behind each choice.
Work

Built with this service

Our own ventures, built and run by us. Client product work appears here with permission.

All ventures
How it's priced

Fixed fee, milestone-based.

Fixed fee, set after scoping, in writing before work starts. Payments are milestone-based, as set out in your proposal. You can stop at any milestone and pay only for the milestones completed.

Product Care is optional after launch: monitoring, fixes, and one small improvement a month.

What we need from you

Four things, up front.

  • Data access

    The prototype runs on real data, not samples.

  • A technical counterpart on your side

  • Decisions within days, not committees

  • Constraints stated up front

    Compliance, security, integration, latency and cost ceilings.

What this is not

Not a demo in production clothes.

  • Not this: A demo.

    Instead: A production application, built to the agreed scope and working on real data.

  • Not this: A proof of concept dressed as a product.

    Instead: A prototype tested on real data first, with an evaluation set and a go or no-go recommendation.

  • Not this: A build shipped without evaluation or observability.

    Instead: Regression suites before every deploy, and tracing, cost and quality dashboards at launch.

Questions

Before you book

All questions

We have a partial build, or a prototype made with AI tools. Can you work with that?

Usually, yes. Much of our work starts with something already built. We assess what exists before committing to extend it. Sometimes the right call is to build on it; sometimes the architecture blocks where you're trying to go, and restarting is cheaper. We'll tell you which, with the reasoning, and you decide.

Who owns the code and the work?

You do. Code lives in your repository from day one, and IP transfers to you on payment.

What if it doesn't work out?

You can stop at any milestone, and you pay only for the milestones completed. We'd rather find out early than late.

Can we negotiate the price?

Scope is negotiable; the price follows the scope. If the number doesn't work, we'll show you what comes out to reach it. If what's left won't produce the outcome, we'll tell you that instead of quietly shipping a thinner version.

Next step

Bring the product. We'll tell you what to build first.

We reply the same business day.

From the Journal

Your AI-built prototype works. Here's what breaks when real users arrive

Read the article
Next in the sequence

Building a new venture beside your business?

AI Venture Build

Weighing your options? Compare a studio with a dev shop, an in-house team, freelancers or AI coding tools.

Search Graylemon

↑↓ Move↵ OpenEsc Close