Framework Library
The structural thinking behind every service. Each framework answers one question a team gets stuck on, so you can see exactly how we think before you book a call.
Seventeen frameworks, one question each.
Each one answers a single question a team gets stuck on. Filter by the discipline you're short of: strategy, creativity or technology. Some frameworks sit on the line between two of them.
The Foundation Matrix
Which cell is the real problem?
Every problem sits in one cell: Strategy, Creativity or Technology, crossed with Judgement, Craft or Distribution. The one framework that applies at every stage, because the fix for one cell does nothing for another.
Decide · Design · Ship
How does one team take an idea to a live product without losing its point?
Idea Diagnosis
Is this idea worth building, testing or killing?
The Pain Ladder
How real is this pain?
Reachable Market Sizing
How big is the market we can actually reach?
Asset-to-Venture Map
What venture can our existing business build that a startup can't?
Kill Criteria
What result would make us stop, decided before we start?
The Scope Cut
What goes in the first release?
The Remove-the-AI Test
Does this need a model, or would rules do?
Evidence-Sequenced Roadmap
What do we build next?
Graduated Launch
How do we release without breaking trust?
PMF Signal Ladder
Do we have fit, or just friendly users?
Willingness-to-Pay Evidence
Is our pricing based on evidence or hope?
The Narrative Spine
How should a product story run in a demo, deck or launch?
Feature-to-Moment
How does a feature become something people notice?
Brand OS Layers
What makes a brand hold together as it grows?
Machine Legibility
How do AI tools read and describe us?
Every framework, at its stage.
Stuck-to-Scale is the method underneath: six stages, one question each. A framework sits at the stage where it's first used. The Foundation Matrix applies at every stage.
Ideate
Is there a real problem worth solving here?
Define
What exactly are we building, for whom, and what are we not building?
Build
Does the thing exist, and does it work?
PMF
Do the right people want it badly enough to keep using it?
Market
Can we reach them repeatably, and will they pay?
Grow
Does it compound without us pushing it?
- Nothing starts here yet; Feature-to-Moment, Brand OS Layers and Machine Legibility carry through to it.
Four rules every framework here follows.
Every framework states its origin
Most are Graylemon originals, taken from the method we run in engagements and on our own ventures. Three are adaptations of established methods, and say so.
Established methods are always credited
When a framework builds on someone else's method, the page names it.
Worked examples say where they come from
Our own ventures, our own work, client work with permission, or a clearly labelled illustration.
No invented thresholds
Where a framework needs a number, we say where it comes from, or call it a judgement and explain the reasoning.
Want us to run them on your idea?
We reply the same business day.