Lab
Try the judgement before you hire it. Each tool runs one of our methods on a problem, so you can see how we'd think about yours before you talk to us. Nothing you do here is published or shared.
Tools
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Runs on · The Scope CutCut It · For founders
You have a brief and a fixed budget.
Sort the features into build, later and cut, then see how our call compares, with the reason for each one.
Play Cut It -
Runs on · Feature-to-MomentLaunch Check · For product and marketing teams
Your next feature launch, before it ships.
See how far it climbs from feature to the moment it matters, what's holding it back, and the order to launch it in.
Check a launch -
Runs on · Decide · Design · ShipClient Request Triage · For agencies
A client asked for AI work. Can you take it on?
Five questions, one straight call: deliver it, partner behind your brand, scope it first, prototype it, or refer it out.
Triage a request -
Runs on · Asset-to-Venture MapAsset Mapper · For established businesses
What could your business build that a startup can't?
Tick what your business holds and see the venture directions only you could start, each with a first test and a stop line.
Map your assets
Spot the Stall.
A dashboard for a fictional venture. Where is it stuck? The founders always think they know.
The notes nobody takes
A polished product, more demos every month, and nobody paying.
Twenty-three features
A team that ships every month, and a backlog growing faster than it.
The leaky launch
Sign-ups up every month, and the founders want to spend more on marketing.
The one-city wonder
Loved at home, slow everywhere else. Is it the product?
The methods behind the tools.
The Scope Cut
Every idea gets a verdict before any code: build first, later, cut, or don't build. Cut It runs on it.
Feature-to-Moment
Feature, benefit, the moment it matters, proof. Launch Check runs on it.
Asset-to-Venture Map
From what a business holds to a venture only it could start. Asset Mapper runs on it.
Venture Diagnosis
The same judgement, done with you on your own venture, ending in a written verdict.