AI Venture Build
A new AI venture built on what your business already has: customers, data and distribution. Phased and gated, with your own customers as the first channel.
You hold what a startup can't buy.
You're a promoter or a next-generation leader at a family-owned or mid-market business, in India, the GCC or a diaspora network. Your business already has customers who trust it, data, and distribution.
What it doesn't have is a team that builds ventures, or a way to start one without distracting the core business.
A venture, and the evidence to back each step.
An asset map
What your business holds that a startup can't.
Market and opportunity
Competitive gaps named, demand evidence, and a category decision.
A venture thesis, ICP and positioning
The ICP comes with its exclusions.
Kill criteria
Set before anything is built.
A prototype tested with your real customers
Reviewed against the kill criteria.
The build and launch
With launch creative, instrumentation for activation and retention, and a weekly metric review.
A written go-to-market plan
With a named owner on your side.
Three phases. Each one earns the next.
Most corporate ventures fail on go-to-market and on interference from the core business, rarely on technology. So go-to-market is written into the scope, with an owner.
Ventures we built end to end
Our own ventures: thesis, brand, product and build. Our first client venture is in build. We'll publish it when it launches.
Phase by phase, fees first.
Each phase is scoped and priced in writing before it starts, and funded phase by phase. You can stop at any milestone and pay only for the milestones completed.
A success fee, equity or revenue share comes only after launch, and only on top of fees. In regulated sectors such as wealth and finance, legal review comes before any equity or revenue share.
A decision-maker and a go-to-market owner.
A decision-maker
Someone who can say go or stop at each gate.
Access to your business's customers and data
They are the venture's first channel.
Funding phase by phase
So each phase earns the next.
A named go-to-market owner on your side
Not a venture you hand off.
Not this: An equity-only build.
Instead: Full fees. Equity comes only with an established business, only after launch, and only on top of fees.
Not this: A venture build for a founder with only an idea.
Instead: A venture for an established business, built on the customers, data and distribution it already has.
Not this: A venture without an owner.
Instead: Your business owns go-to-market, with a written plan and a named owner on your side.
Do you take equity?
Only when we're building a new venture with an established business, only after launch, and only on top of fees. We don't do equity-only builds.
What if it doesn't work out?
The kill criteria are set before anything is built, so a venture that doesn't clear them stops. You can stop at any milestone, and you pay only for the milestones completed.
How do payments work?
Milestone-based, as set out in your proposal, funded phase by phase.
Tell us what your business already has.
We reply the same business day.