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How we work

Fixed scope, a fixed end date, and something that works at the end: a live product, a live page, a playbook your team runs on Monday. Not a deck and a handshake.

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A decision-forcing working sessionComing soon
The method

Stuck-to-Scale: six stages, one question each.

Every engagement starts by naming the stage a venture is actually at, not the one it thinks it's at. The most common misdiagnosis is a team at Define behaving as if it's at Market.

Framework Library
  1. 01 · Ideate

    Is there a real problem worth solving here?

    • The workaround people run today, and what it costs them
    • The assumptions that kill it if they're wrong
    GateEvidence from people who aren't friends, or a stop.
    How we run Ideate
  2. 02 · Define

    What exactly are we building, for whom, and what are we not building?

    • The buyer, and the people it isn't for
    • Build first, later, cut, don't build
    GateA stop line, written down before the build.
    How we run Define
  3. 03 · Build

    Does the thing exist, and does it work?

    • Real data first, and rules before a model
    • Evaluation and observability, designed before the build
    GateIt works for real users, not only in the demo.
    How we run Build
  4. 04 · PMF

    Do the right people want it badly enough to keep using it?

    • Activation and retention, defined before launch
    • Cut what the people who stay don't use
    GateRetention evidence, not payment alone.
    How we run PMF
  5. 05 · Market

    Can we reach them repeatably, and will they pay?

    • One description, worded the same everywhere
    • Every launch packaged, and legible to AI search
    GateA way to reach buyers that works more than once.
    How we run Market
  6. 06 · Grow

    Does it compound without us pushing it?

    • Documentation and a brand system with a named owner
    • A team that runs the method without us
    GateIt keeps growing when we step back.
    How we run Grow
An engagement

Scoped, dated, and decided in the room.

  • Fixed scope and a fixed end date

    Continuing work is a new engagement, scoped fresh.

  • Decisions in working sessions

    In days, not committees. Most of what we do is decision-forcing sessions, not daily standups.

  • Where we are

    Ahmedabad, India, working with teams worldwide. We overlap for working sessions and work async for everything else.

  • The founder is inside every engagement

  • We operate; we don't observe

    The outcome is that your team can run the method without us.

Pricing approach

The number is in writing before anything starts.

  • A fixed fee, set after scoping and set out in a written proposal.
  • Milestone-based payments, as set out in your proposal. Monthly work is billed in advance.
  • Scope is negotiable; the price follows the scope. If the number doesn't work, we show you what comes out to reach it.
  • Change requests are priced, never silently absorbed.
  • Equity or revenue share only with an established business, only after launch, and only on top of fees.
Ownership

It's yours from day one.

  • Code lives in your repository from day one

    Your data stays in your accounts.

  • IP transfers to you on payment

  • The reasoning is written down

    Architecture, runbooks and the why behind each choice, so nothing depends on us remembering it.

Exit terms

Stop at any milestone.

You can stop at any milestone, and you pay only for the milestones completed. You keep everything that got us there.

If the idea turns out to be wrong, we'll say so, with reasoning. A diagnosis that stops a bad build is worth more than a build that ships.

Next step

Bring the idea. We'll tell you if it's worth building.

We reply the same business day.

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