Brand motion and animation
How the brand moves, written down so it moves the same way every time. A motion identity, logo animation and transitions, with the rules that keep them consistent across the product, launches and ads.
What you receive.
A motion identity
The principles: how fast things move, how they ease, and what never moves at all.
Logo animation
The mark in motion, for intros, loading states and sign-offs.
Transitions
How screens, slides and scenes hand over to each other.
Motion rules
Timings, easing curves and examples, written as values designers and engineers can both use.
Motion is part of the identity, not decoration.
When the product, the launch video and the ads each move differently, the brand feels like three companies. We design motion as one system, from the smallest button state to the logo sign-off.
The rules are written in values an engineer can use directly, so the product moves the way the brand does without anyone translating a video by eye.
Brand motion and animation, in practice.
Every piece is labelled by where it comes from: our own ventures, client work published with permission, or a sample.