Brand identity design
A brand identity for a product that's ahead of how it looks. Brand strategy and positioning, a logo system, colour, type, visual language and a verbal identity, designed by people who understand what the product does, because we build products too.
What you receive.
Strategy and positioning
Who it's for, what it stands against, and the one line it should own.
A logo system
The primary mark, its variants, and the rules for using them.
Colour and type
A palette and a type system built for screens first: the product, the docs, the deck.
Visual language
The imagery, illustration and layout rules that make it recognisable without the logo.
Verbal identity
The voice, the vocabulary, and the words the brand never uses.
Start from the product, not the mood board.
A product brand spends most of its life on screens: in the interface, the docs, the demo and the sales deck. We design the identity there first, next to real product UI, and check it holds up before it goes anywhere else.
Every choice is written down with its reason, so the next designer can extend it without guessing. That record is the first layer of a brand system, not an appendix to it.
Brand identity design, in practice.
Every piece is labelled by where it comes from: our own ventures, client work published with permission, or a sample.