Press kit
One consistent description of Graylemon, and the files to go with it. Use the wording as it stands; if you need something that isn't here, email hello@graylemon.io.
How to describe us
In one line
Graylemon is an AI-native product and venture studio based in Ahmedabad, India.
In a paragraph
Graylemon is an AI-native product and venture studio based in Ahmedabad, India, founded in 2022 by Mihir Patel. It decides with founders, SaaS teams, businesses and agencies what's worth building, then designs, builds and launches AI-native products and ventures. It also runs its own ventures, otlo and apprn.
Formal description
Graylemon Ventures Pvt. Ltd. is an AI-native product and venture studio headquartered in Ahmedabad, India. It helps founders, SaaS teams, established businesses and agencies decide what to build, then designs, builds and launches AI-native products and ventures, and it runs its own portfolio of ventures.
The name
Graylemon is one word, with a capital G only: not GrayLemon, Gray Lemon or graylemon. Use Graylemon Ventures Pvt. Ltd. only in legal and formal contexts. We're based in Ahmedabad, India, and aren't connected to any other company with a similar name, so please pair the name with Ahmedabad when you describe us.
The facts
Only what we can stand behind. We don't publish client names, revenue or team numbers.
- Name
- Graylemon
- Legal name
- Graylemon Ventures Pvt. Ltd.
- Category
- AI-native product and venture studio
- Founded
- 2022
- Founder
- Mihir Patel
- Headquarters
- Ahmedabad, Gujarat, India
- Markets
- India, the Middle East, and worldwide
- Services
- Venture Diagnosis, AI Product Build, AI Venture Build and AI Creative Build, plus white-label delivery through agency partners
- Own ventures
- otlo (community intelligence) and apprn (agentic salon management)
- Website
- graylemon.io
- Contact
- hello@graylemon.io
Mihir Patel founded Graylemon in 2022. He spent about ten years in brand and creative work, holds a second postgraduate qualification in product design, and has spent about five years in product and technology, with a background in adtech and programmatic advertising.
He is inside every Graylemon engagement.
Our own ventures, at their real stage.
Please describe each venture at the stage shown here, and no further.
The wordmark, the mark and the cube
Every model on this site draws one block solid: the thing worth building. That cube ends the wordmark, stands alone as the icon, and rises out of the Foundation Matrix in the mark. Give each file clear space of at least one cube on every side, and don't recolour, stretch, re-letter or redraw it.
Ink, one blue, and plenty of white.
The blue is for action and emphasis, used sparingly. The green is the signal in the mark, and on the site it only ever means something worked. Everything else is ink on white or light grey.
Select a colour to copy its hex code.
- Headings
- Newsreader
- Text
- Inter
- Labels and figures
- IBM Plex Mono
- Licence
- All three are open-source typefaces under the SIL Open Font License.