The Journal
Long-form on brand, product and venture craft in the AI era written in public and revised in public, including when the original call was wrong.
Working notes, not content marketing.
Pieces come out of live engagements and our own ventures, which is why there is no schedule. Nothing is written to hit a cadence, and nothing is generated to fill one.
If a piece cannot carry an argument that survives an objection, it does not get published.
Four recurring lines.
Start with the argument you disagree with.
The pieces are written to be argued with rather than skimmed, so the most useful entry point is usually the position you think is wrong.
Teardowns show the method applied, Predictions show it exposed, and Methods hand it over.
When there is something worth publishing. No cadence promises and no drip sequence.
Yes, with attribution and a link back. Ask first if it is a paid placement.
No. The Journal is the studio thinking out loud, and outsourcing that would defeat it.
New writing, occasionally.
No cadence promises. We send it when it is worth sending.
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